Now more than ever it is essential for charities to effectively use both the online donation experience and email campaigns to thank and reassure donors and supporters of their value and importance, and keep the donor relationship recession-proof.   Because … Continue reading →

Is E-Mail Marketing just Spam?   Even though E-Mail Marketing has played a key role in Digital Marketing Mix for many years, occasionally I’m asked by business owners is ‘email marketing “spamming”?   Let’s begin by clarifying what spam is? … Continue reading →