Now more than ever it is essential for charities to effectively use both the online donation experience and email campaigns to thank and reassure donors and supporters of their value and importance, and keep the donor relationship recession-proof.   Because … Continue reading →

Is E-Mail Marketing just Spam?   Even though E-Mail Marketing has played a key role in Digital Marketing Mix for many years, occasionally I’m asked by business owners is ‘email marketing “spamming”?   Let’s begin by clarifying what spam is? … Continue reading →

In the course of conversation with a customer recently – he remarked to me in his opinion “the time of email marketing had passed and that it was now an unreliable medium to grow recurring revenues”         … Continue reading →